Water Arena

End of September we had another inspiring refreshing meeting of the Water Arena where PWG is a member.  
One takeaway challenge is how we could encourage and increase the water citizenship, by which we mean the involvement of a consumer towards the water they use. For many people water starts to exist when we open the tap and stops when it is flushed through the sink. They don’t know where it comes from, where it goes to, how precious it is and how we need to value it.

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There is a need for a consumer HABIT CHANGE.
​This is an important challenge where PWG want to commit to.

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The waterarena was inspired by the successful campaigns from the past of which we can learn something for the water challenge.

• How the BOB-campaign in Belgium succeeded in 15 years time to create a generation that is very convinced that driving and drinking does not go together.
• How the regulated smoking ban in bars and public domains succeeded in a couple of years to change the public perception of something normal to something which is not done.
• How the measurements that ban our freedom this much where to be accepted cause it is about our health and the health of our loved ones, cause we are all involved and because science and knowledge are at the basis of the decisions made.

With thanks to our co-arenamembers!

Go to website h2050