SALES & MARKETING EVENT 2023 - 14, 15 & 16 June 2023 - OSTEND

From Wednesday 14 June to Friday 16 June, the sales & marketing people of the 25 Pollet Water Group companies will gather for a joint Sales & Marketing event in Ostend. The aim is to share experiences, discover new products and get triggered. We have put together an interesting program with a variation of trainings, presentations and interactions. A joint sales & marketing seminar is also the perfect opportunity to get to know one another and network among PWG-people, partners and suppliers.
​Discover the training offer below and compose your own program before 1/05/23. If you were already registered, you can select your name from the list and complete the form.

LIST OF PARTICIPANTS

Download the booklet

YOUR TO DO's BEFORE THE START OF THE SALES & MARKETING EVENT

Do you take the following action points and deadlines into account? This way you will be well prepared for the Sales & Marketing Event!

• Travel Details: For the Sales & Marketing Event from 14 to 16 June, we will combine as many taxis as possible to and from the airport and train stations. Are you travelling by plane or train? Then please fill in this form - deadline 19/05/23
• Hotel Bookings: ​Double check your booking here. Do you have questions or is your booking incorrect? Please contact Patricia Vanhede via [email protected] - deadline 19/05/23
• Market Approach & Sales Experience: Deadline 19/05/23 
  For the interactive session of Thursday Afternoon, we need your input. Share your sales experience. Prepare a pitch of maximum 5 minutes. Tell us about your best sales or marketing experience and inspire your colleagues. Fill in the form of your group.
  • Domestic Group 1
  • Domestic Group 2
  • Industrial Group 1
  • Industrial Group 2

​
​Not sure which group you are part of (Domestic 1, 2 or Industrial 1, 2)? You can find the overview here.

Download the booklet

TIMETABLE

Wednesday
14.06.23

17:00 Arrival Upstairs Hotel Ostend
​17:30-18:30 Introduction, briefing, goals of the meeting​ ​
19:00 ​Dinner in Ostend

Optional - 8:30 - 16:00  PWG Academy (HQ Waregem) 

Thursday
15.06.23

08:00 Arrival Diaz Arena
08:15 Introduction
08:30 Product training
11:10 Break
11:30 Marketing sessions
12:30 Lunch
13:30 Market approach & brainstorm 
14:45 Sales experiences
16:00 External speaker
17:30 Hotel
18:45 - .... Evening activity

FRIDAY
16.06.23

08:00 Arrival Diaz Arena
08:15 Introduction
08:30 Mini-exhibition, pitches & supplier presentations
12:30 Lunch

INFO ON THE SPECIAL SESSIONS OF THURSDAY 14 June & FRIDAY 15 June

Product Sales Training  - Thursday morning
Pick 4 out of 10

• DOMESTIC
  
  • ​Jane & Eva
    New generation softeners 
  • POU Filter Cartridges
  • Cappers Distribution Strategy
    For sales people 
  • PFAS Removal 
    Domestic applications
• INDUSTRIAL 
  
  • ​New Pallas Alfa RO & Budget RO 
    
  • High Pressure UF Systems
    By eco-vision ​
    
  • How to sell Herco RO
  • Evolve Series
    Sales training
    
• DOMESTIC/INDUSTRIAL 
  
  • Clack & WaterRight
    Upsell from standard to exclusive
    
  • Sell borehole treatment
    A Kennet success story 

Marketing Sessions - Thursday noon
Pick 1 out of 2

• Marketing for Marketers
• Marketing for Sales

General Session - Thursday Afternoon

• Environmental, Social, and Governance (ESG)
• Product Platform
• Waterloop - A Venture Capital 
• Kick off Aquatech  

​Sales Experience & Intelligence - Thursday Afternoon
Pick 1 out of 2 - Domestic our Industrial

• ​Present your success case & inspire your colleagues  
  Tour de table - Q&A
• Sales Success Story 
  ​We zoom in on a domestic or industrial case

Mini-exhibition + supplier presentations - Friday morning 
We present our own products together with the suppliers
​Pick 6 out of 9

• Sita 
• Elfi Filters
  Industrial self-cleaning filters
• Dryden Aqua
  New calculator - AFM vs sand 
• WaterRight - AO Smith
  Company overview - Product Updates
• Seko
  Dosing Pumps 
• LG Membranes
  Generate new business 
• Pentair
  New industrial power heads
• Runxin
  Product range 
• Watts
  Filter media 

SUMMARY

Where: Ostend, Belgium
Who: Internal Marketing Specialists & Sales People
When:

• 14/06: Optional - PWG Academy
• 14/06: Kick-off Wednesday at 17:00 in Upstairs Hotel, Ostend
• 15/06: Sessions in Diaz Arena Ostend from 8:00-17:30
• 16/06: Sessions in Diaz Arena Ostend from 8:00-13:00 ​

Discover the hotel

LOCATION - Diaz Arena Ostend